Sam Denmead, tourism + marketing consultant
Could we work together?
Having a chat has never been so important. Lets grab a coffee, settle into a comfy chair and tell me your problems. We’ll discuss the issues you’re having and work out how I can help.
Just getting started in tourism? Is your marketing in a shambles? I can prepare a marketing plan for you to implement yourself and follow a budget as tight as you like.
Bring in an external expert to sort out your marketing, bring in outside view and get you going in the right direction.
This section isn't actually about me, it's about you. What is stopping your business from booming? As a seasoned operator myself, I know there are endless tasks to be completed and if marketing is not one of your strengths, it's easy to put it off and just do the easy stuff. Believe it or not, marketing is not rocket science and once you've got a few key activities underway, you'll be surprised at how easily you can start to add new ideas and act on opportunities that you may have once thought too hard or too expensive. Trust me, there is a way to do most things that doesn't involve spending a small fortune. I'll help you navigate your way through all the marketing jargon, assess the best options for your business and help you get started doing some important things to lift your business up notch by notch.
I've been where you are now. I've spent 9 years running my own tour company. Trust me, I know what you're going through.
Let's create a strategy that you won't just stick on the shelf and forget.
Let's focus on what you SHOULD do, not everything you COULD do
Get listed, understand contracting, sell online
Winning a tourism award is a great boost for your personal brand, as well as for the brand of your organisation. It’s recognition for your business and what you deliver to your customers. At both a state and national level, recognition doesn’t have to stop after the award ceremony. There are plenty of ways to Read more about 10 tips to leveraging success of tourism awards[…]
So, you operate a tourism business in Tasmania. Then I’ll see you at the tourism conference. No? I would suggest you re-think that decision. The annual two-day tourism conference is the place where businesses and business people go to not only learn about the latest news and innovations, they go to be seen. If I’m Read more about Missing the tourism conference is a bad idea[…]
A common angst amongst tourism operators is that many tourists only visit once. Visiting your place was part of a once in a lifetime trip, or they’ve ticked it off their bucket list, no need to go back, it’s been done etc. Getting repeat business out of your customers is one of the cheapest and Read more about 5 ways to get tourists to work for you[…]
Event tourism is one of the fastest growing forms of tourism. Particularly in regional areas where there has a been a shift in focus from say forestry or mining to tourism. Events have the potential to inject a huge amount of cash and people to the region. And more than that. They engender local pride Read more about Event tourism – why consumer engagement will make or break your event[…]
Consider the following three scenarios: Sue and Gary arrived in town and wanted to stop for lunch. They stopped at the local petrol station to fill up and asked the attendant for the best place for lunch. He told them to go to the pub for a counter meal. Michael and Sarah stayed overnight at Read more about How to get people talking about you – for the right reasons[…]
Sponsor the local sports team – get your name out there in your local community. And don’t forget to insist your name is on the uniform, and wherever else you can get it. Make an appointment at the local visitor centres and do a presentation to them. Invite them and their families to do a Read more about 20 innovative marketing activities[…]