So, you operate a tourism business in Tasmania. Then I’ll see you at the tourism conference. No? I would suggest you re-think that decision. The annual two-day tourism conference is the place where businesses and business people go to not only learn about the latest news and innovations, they go to be seen. If I’m[…]
A common angst amongst tourism operators is that many tourists only visit once. Visiting your place was part of a once in a lifetime trip, or they’ve ticked it off their bucket list, no need to go back, it’s been done etc. Getting repeat business out of your customers is one of the cheapest and[…]
Event tourism is one of the fastest growing forms of tourism. Particularly in regional areas where there has a been a shift in focus from say forestry or mining to tourism. Events have the potential to inject a huge amount of cash and people to the region. And more than that. They engender local pride[…]
Consider the following three scenarios: Sue and Gary arrived in town and wanted to stop for lunch. They stopped at the local petrol station to fill up and asked the attendant for the best place for lunch. He told them to go to the pub for a counter meal. Michael and Sarah stayed overnight at[…]
Sponsor the local sports team – get your name out there in your local community. And don’t forget to insist your name is on the uniform, and wherever else you can get it. Make an appointment at the local visitor centres and do a presentation to them. Invite them and their families to do a[…]