10 tips to leveraging success of tourism awards

Winning a tourism award is a great boost for your personal brand, as well as for the brand of your organisation. It’s recognition for your business and what you deliver to your customers. At both a state and national level, recognition doesn’t have to stop after the award ceremony. There are plenty of ways to Read more about 10 tips to leveraging success of tourism awards[…]

Event tourism – why consumer engagement will make or break your event

Event tourism is one of the fastest growing forms of tourism.  Particularly in regional areas where there has a been a shift in focus from say forestry or mining to tourism. Events have the potential to inject a huge amount of cash and people to the region. And more than that.  They engender local pride Read more about Event tourism – why consumer engagement will make or break your event[…]

How to get people talking about you – for the right reasons

Consider the following three scenarios: Sue and Gary arrived in town and wanted to stop for lunch. They stopped at the local petrol station to fill up and asked the attendant for the best place for lunch. He told them to go to the pub for a counter meal. Michael and Sarah stayed overnight at Read more about How to get people talking about you – for the right reasons[…]