Winning a tourism award is a great boost for your personal brand, as well as for the brand of your organisation. It’s recognition for your business and what you deliver to your customers. At both a state and national level, recognition doesn’t have to stop after the award ceremony. There are plenty of ways to … Continue Reading

So, you operate a tourism business in Tasmania. Then I’ll see you at the tourism conference. No? I would suggest you re-think that decision. The annual two-day tourism conference is the place where businesses and business people go to not only learn about the latest news and innovations, they go to be seen. If I’m … Continue Reading

Event tourism is one of the fastest growing forms of tourism.  Particularly in regional areas where there has a been a shift in focus from say forestry or mining to tourism. Events have the potential to inject a huge amount of cash and people to the region. And more than that.  They engender local pride … Continue Reading

Consider the following three scenarios: Sue and Gary arrived in town and wanted to stop for lunch. They stopped at the local petrol station to fill up and asked the attendant for the best place for lunch. He told them to go to the pub for a counter meal. Michael and Sarah stayed overnight at … Continue Reading

There are loads of things you can be doing to help your business right now. Here’s a list for you to pick and choose from: Sponsor the local sports team – get your name out there in your local community. And don’t forget to insist your name is on the uniform, and wherever else you … Continue Reading