So, you operate a tourism business in Tasmania. Then I’ll see you at the tourism conference. No? I would suggest you re-think that decision.
The annual two-day tourism conference is the place where businesses and business people go to not only learn about the latest news and innovations, they go to be seen. If I’m really honest about it, I don’t go just to learn stuff, I go to catch up on the latest news and goings-on with friends and meet new people.
Do you find yourself wondering why some businesses seem to get all the media attention, win all the awards, make the news and generally seem to be extremely successful? It’s because they know how to play the game. And the tourism industry is like any other in that it’s not what you know, it’s who you know. In Tasmania that’s amplified 10 fold.
There is no doubt in my mind that the businesses that everyone knows about and get sick of seeing around the place are the ones that play the game impeccably. They attend all the networking functions; give freebies to media, trade and other influencers; turn up to the briefings and workshops; participate in training sessions and know all the right people in the right places on a first name basis.
Attending the tourism conference is like doing all these activities on steroids because all the key people that you need to know will be there. You need to summon up the confidence and make yourself known. Go and introduce yourself to people, strike up conversations with the person next to you or during break times. Put yourself out there and make some new contacts. With some many key in the one place at the one time, you’d be crazy to miss it.
See you there.
P.S. I’ll be presenting a workshop with Trina Mangels on the Wednesday about why entering the tourism awards is an excellent business decision, drop in!